Notes
Field notes from measurement work
Practical writing on schemas, conversion paths, and retention—drawn from engagements with product and engineering teams.
Properties Worth Keeping After a Redesign
When screens change, which event properties still earn their place in the schema—and which become noise.
When Activation Is Not Login
Login proves authentication. Activation should mark the first moment a user receives product value.
Reading Mobile Resume Gaps Honestly
Session timeouts copied from web analytics often split one real task into several fake sessions.
Consent-Aware Filters for App Analytics
Practical habits for Korean product teams who need trustworthy charts without over-collecting.