Notes
Reading Mobile Resume Gaps Honestly
Mobile users glance, switch apps, and return. A rigid thirty-minute timeout can fracture a single task across multiple sessions and inflate engagement counts.
Sample resume gaps from a week of raw activity. If most returns land within a few minutes, a shorter window may better reflect task boundaries for productivity tools.
Media and game products often need longer windows; finance products may need shorter ones for security-aligned reporting. Align with product and compliance before freezing the value.
Publish the chosen definition in your measurement handbook and use it everywhere. Mixed session windows quietly destroy retention charts.