Define and verify the steps from first open to paid or activated value so drop-offs become measurable.
Viewsoftware-platforms
Application analytics for teams that need clean events, readable conversion paths, and retention signals that still hold after the next release.
Primary engagement
Event Schema Workshop
Start by naming what matters. In facilitated sessions with product and engineering, we turn onboarding, core loops, and monetization into a schema your team can implement in the next two sprints.
Most apps already fire events. The usual problem is duplication, missing properties, and names that encode yesterday’s UI. Our workshop inventories critical paths, agrees on object_action naming, and produces a backlog sequenced around your current release calendar.
You leave with a property dictionary, identity rules for web and native clients, and implementation notes engineers can schedule without guessing intent.
Related work
What teams request next
Once the schema is stable, most clients move into conversion path mapping, cohort health reviews, or ongoing measurement stewardship.
From recent work
What clients notice afterward
“Product and growth finally opened the same conversion chart and stopped arguing about step definitions.”
Head of product · consumer fintech
“The cohort signals matched what support already felt—only now we saw the drop early enough to intervene.”
Lifecycle lead · mobile marketplace
Based in Gyeongsan
Bring the journeys you need measured.
Share your current tracking plan, platforms, and the decisions analytics should support. We will say what is trustworthy today and what needs a short instrumentation sprint.