Name the decisions
We begin with the questions leadership, product, and growth need answered. That constraint keeps the schema lean and tied to reviews that already happen on your calendar.
Process
From messy tracking to a measurement system that lasts
Four phases that keep event work tied to product decisions—not an ever-growing wishlist of unused properties.
Translate journeys into events
Critical paths become a draft catalog with object_action names, required properties, and identity rules across web and native. Auto-collected noise is flagged for disablement.
Implement and verify
Engineering receives notes and QA scripts. We verify fires in staging, compare against path definitions, and open a short dual-write window when renames would break history.
Steward after launch
Ownership maps, release checklists, and a monthly drift review keep dashboards honest. Teams leave with a handbook—not a one-off spreadsheet that ages out in a quarter.